Introduction

Why Creative Strategy Matters on Amazon

Let’s be real—shoppers don’t read everything on an Amazon page. They scan. That means your product’s visuals and creative presentation are your first (and sometimes only) shot to win a sale. That’s why analyzing your competition’s Amazon creatives can give you the edge you need.

What Are Amazon Creatives?

Amazon creatives include:

• Product images

• A+ content (also known as Enhanced Brand Content)

• Videos

• Brand storefront visuals

• Sponsored Brand and Sponsored Display ads

They’re the face of a product—and a great way to learn what works.

The Role of Competitive Analysis

If you want to outperform your competition, you need to understand:

• What they’re doing well

• What gaps exist

• How you can creatively outshine them

And it starts with breaking down their creatives piece by piece.

Know Your Competitors First

Identifying Your Top 5 Competitors

Start by searching your main keyword on Amazon. Who shows up in:

• Top 10 organic rankings

• Sponsored ads

• Best Seller lists

Those are your core competitors.

Use of Tools like Helium 10, Jungle Scout, and Amazon Search

Platforms like Helium 10 and Jungle Scout help you pull up detailed data like sales rank, keyword use, and listing quality.

Why Niche Matters When Analyzing Creatives

You’re not just selling skincare—you might be selling anti-aging serums for women over 40. Make sure you analyze creatives from competitors in your exact niche.

Elements of Amazon Creatives to Analyze

Product Images

• Main image: Is it zoom-friendly, high-res, and on a white background?

• Secondary images: Do they use infographics? Lifestyle photography? Icons?

A+ Content (EBC)

• Are they using multiple image-text modules?

• Is their messaging clear and benefit-focused?

• Do they highlight brand story or just product features?

Product Titles and Bullets

• Is the creative use of capital letters or emojis effective?

• Are they keyword-stuffed or written for real humans?

Video Content

• Do they include demo videos?

• Are testimonials part of the content?

• How’s the voiceover and background music?

Storefront Design

• Are their Amazon stores branded like a real website?

• Do they feature product collections and seasonal content?

Ad Creatives (Sponsored Brands/Display)

• What type of images and CTAs do they use in ads?

• Are the ads clean or cluttered?

• Do they highlight discounts, bundles, or urgency?

Step-by-Step Creative Analysis

Step 1: Analyze Main Product Image

This image needs to be Amazon-compliant and attention-grabbing. Ask:

• Does the competitor’s image stand out in search?

• Are they using shadows, 3D renderings, or clean packaging?

Step 2: Evaluate Secondary Images

Look for:

• Infographics that explain product use

• Comparison charts

• Certifications (USDA Organic, Made in USA, etc.)

Step 3: Dissect A+ Content (Modules, Design, Copy)

Notice:

• Are they using all modules available?

• Is the tone professional, friendly, or clinical?

• Do images support or confuse the message?

Step 4: Assess the Video Assets

Is the video:

• Less than 60 seconds?

• Showing real product use?

• Using voiceovers or simple text overlays?

Step 5: Review Their Ad Placements and CTAs

Take screenshots of their Sponsored Brand ad banners. Notice:

• The CTA text (Shop Now, Discover, etc.)

• Color psychology in backgrounds

• Whether they use product bundles or category images

Comparing Visual Style and Branding

Brand Color Consistency

Does the competitor stick to a brand palette? Are they color-coordinated across listings and storefronts?

Typography and Layout

Fonts matter. Do their creatives use modern, clean fonts or outdated styles? Are texts easy to read?

Emotional Triggers in Creative Messaging

Are they using language like “safe for kids,” “trusted by dermatologists,” or “award-winning”? Emotional words = higher conversion.

Use Customer Feedback to Deepen Insights

Read Reviews for Visual and Message Cues

Customers will mention things like:

• "Packaging was different than shown"

• "The images helped me know how to use it"

• "Wish the description had more photos"

What Shoppers Love vs. Hate in Competitor Creatives

Identify recurring complaints about misleading images, missing details, or unclear features—and avoid them in your own creatives.

Tools for Competitive Creative Analysis

Brand Analytics

If you have access, Amazon’s Brand Analytics tool gives you:

• ASIN performance

• Market Basket Analysis

• Search term insights

Helium 10’s Listing Analyzer

This helps you compare:

• Image count

• Word count in bullets

• Review count

• Keyword density

Canva and Loomly for Visual Comparison

Screenshot competitor images and compare in Canva side-by-side. Create boards in Loomly to benchmark visual strategies.

How Brand Swift Start Helps You Stay Ahead

Professional Creative Audits

Brand Swift Start offers in-depth creative audits for Amazon sellers—breaking down what’s working and what’s not in your niche.

Competitor Benchmark Reports

You’ll get a side-by-side breakdown of your top 3–5 competitors, along with visuals, copy style, and keyword strategies.

Custom Creative Strategies for Sellers

No copy-paste templates here. Brand Swift Start crafts tailored creative strategies—so your listing isn’t just good, it’s unforgettable.

Turning Insights Into Action

What to Do If You’re Falling Behind

• Refresh your A+ Content

• Invest in professional product photography

• Add lifestyle images or a short demo video

Developing a Better Creative Brief

Now that you’ve seen what works, create a brief for your designer that includes:

• Mood board

• Color palette

• Feature priorities

• Example screenshots from competitors

Collaborating with a Creative Agency Like Brand Swift Start

Not a designer? No worries. Brand Swift Start specializes in done-for-you Amazon creative services—from concept to upload-ready files.

Conclusion

Analyzing your competition’s Amazon creatives isn’t about copying them—it’s about outsmarting them. Every image, every A+ module, every banner ad tells a story. With the right insights (and a solid partner like Brand Swift Start), you can create a visual identity that turns casual browsers into loyal buyers.

FAQs

How often should I analyze my competitors’ Amazon creatives?

At least once every quarter, or anytime a competitor rises in rank unexpectedly.

What tools are best for analyzing ad creatives on Amazon?

Use Helium 10, Brand Analytics, and Amazon’s own ad reports. Screenshot tools also help!

Is A+ Content really that important in competition?

Absolutely! A+ Content increases conversions by up to 10%, and helps you differentiate your brand.

Can I legally use elements from competitor creatives?

Nope—don’t copy. But you can draw inspiration and improve upon what they do.

How does Brand Swift Start approach Amazon creative optimization?

They start with a full audit of your current assets, compare you to your top competitors, and deliver high-converting, custom-branded creatives that make your listings stand out.