Multilingual SEO for Latvian & EU Sites: LV/EN/DE That Actually Works

Since 2005, I’ve helped Latvian teams roll out multilingual and multiregional SEO—most often LV/EN/DE—without the duplicate-content mess. The goal is simple: one clean architecture, correct signals for Google, and content that fits how EU buyers actually search.

What I Do

On-site SEO: language/region architecture, canonical & hreflang, internal linking, structured data, Core Web Vitals.
Content ops: translation vs. transcreation rules, glossaries, FAQs by market, and scalable templates.
Consulting: playbooks and QA checklists so your team ships changes safely and fast.

90-Day Multilingual Plan

Weeks 1–2 — Architecture & baselines: pick a structure (/lv/, /en/, /de/), map canonicals, generate hreflang for language + country (where relevant), fix parameter duplicates; set Search Console profiles per language.
Weeks 3–6 — Priority pages: rebuild top “money pages” for LV/EN/DE with market-specific FAQs (delivery, VAT/returns, support hours). Add internal links from blog/brand pages to localized categories/services.
Weeks 7–10 — Content ops at scale: define transcreation rules (no one-to-one literal copies for DE), implement templated metadata/schema, and create glossaries for key terms (e.g., “shipping”, “returns”, “implementation”).
Weeks 11–13 — QA & performance: automated checks for missing/incorrect hreflang pairs, fix orphaned localized pages, compress media, and tune LCP/CLS on localized templates.

E-E-A-T Proof (Hard Evidence)

E-commerce (LV → DE): +46% German organic in 90 days after shipping /de/ with correct hreflang and consolidating 7 duplicate “category” variants into a single DE hub.
B2B services (Riga → EU): +31% organic leads from EN/DE pages after adding procurement-ready FAQs and regional compliance notes (VAT, data residency).
Local services (LV/EN): average position improved 14 → 7 on brand + “near me” queries after fixing cross-language cannibalization and adding localized reviews.

Local Signals That Convert in the EU

Prominent Riga pick-up / EU delivery details on LV/EN/DE, Europe/Riga support hours, VAT/returns explained per market, and recognizable tools/certifications. These reduce friction for German and English-speaking buyers while keeping Latvian relevance high.