Clicked an article yesterday—already outdated. Like, not even a week old and it's full of broken references and this weird, stale shimmer like old deli meat. And then there’s that other kind. The stays-alive kind. Doesn't care about seasons or Google’s mood swings. You find it three years later and it still says something sharp—or maybe odd, but not dull. Not screaming for attention either. Just there, holding.

I don’t even think most people know they’re hungry for it. They’re scrolling past glittery new stuff—whatever the algorithm’s barfing up—but what sticks? Usually not the flavor-of-the-hour nonsense. At least not for me. It’s the stuff that isn’t grabbing you by the collar. It nods from the corner. Let's you come over if you want.

It’s weird how calm evergreen things feel. Not bad-weird. Just... confident. No panic in their eyes. And some people are making that on purpose, like over at https://andrewlinksmith.com — yeah, that site, you can kind of tell he’s thinking legacy. Not TikTok churn. There’s meat on it. Actual voice. Doesn’t give two squirts if it goes viral today or next July or never, which feels rare as hell. Kind of refreshing, not gonna lie.

Evergreen isn’t just about SEO spreadsheets and content strategy slideshows. God, those kill the soul. It's about not wasting people’s time. Writing something you'd want to read again in a year. Or maybe in five. Once in a while I’ll reread something like that. Just to see if who-I-was backs then still agrees. Sometimes yes, sometimes I laugh at my old self. Both are good outcomes.

Is it magic? No. Just work most people aren’t doing. Sitting with a thing longer than five minutes. Letting it marinate. Not tossing it out just to keep the feed breathing.

Some topics just last longer. Some people too. The rest? Fireworks you can’t remember the name of. Pretty sparks then—pfft—gone.