In recent years, Pickleball, a sport that combines elements of tennis, badminton and table tennis, has become rapidly popular around the world, especially in North America, where it has been one of the fastest-growing recreational sports for many years. According to the Sports and Fitness Industry Association (SFIA), the number of pickleball participants in the U.S. will exceed 13 million in 2023, an annual growth rate of more than 30 percent. As demand rises rapidly, the manufacturing of pétanque-related equipment is facing new challenges: companies need to ensure quality while speeding up delivery, improving customization, and taking into account sustainability goals.

Vietnam's Rise in Manufacturing, Sports Equipment Enterprises Accelerate Layout

Vietnam's position as a global manufacturing center is becoming more and more prominent. Its strong manufacturing ecosystem, cost competitiveness, well-developed logistics system and stable policy environment have made it the first choice for more and more international brands to set up manufacturing bases. Especially for sports equipment products, Vietnam shows obvious advantages in flexible production, fast delivery and response to changes in the global market.

AMA SPORT's New Factory in Vietnam: Forward-Looking Layout Drives Upgrade of Global Supply Chain

As an innovative company specializing in high-performance paddles and composite technology, AMA SPORT is responding to the growing trend of the global pique ball market. The company is about to build a new manufacturing plant in Vietnam, specializing in the production of Pickleball equipment and accessories.

The new factory will not only expand production capacity, but will also realize through smart manufacturing and environmentally friendly processes:

1. Shorter lead time to quickly respond to market demand in North America and Southeast Asia;

2. Stronger customization support to serve the diversified needs of high-end customers;

3. A greener production process, in line with the global trend of sustainable development;

More flexible supply chain layout to enhance the adaptability of the global market.

An Overview of AMA SPORT's Manufacturing Strength

AMA SPORT has a strong global manufacturing layout and vertical integration capabilities, covering every link from high-end R&D to mass production, ensuring that every paddle has excellent performance and quality. The following are our main production bases:

1. Guangdong AMA

Equipped with four advanced production workshops and professional laboratories, it focuses on the manufacturing of tennis and pickleball balls to ensure that each ball meets international quality standards.

2. Heyuan AMA

The core paddle manufacturing base, with a monthly output of more than 90,000 paddles, covers high-performance professional pickleball paddles (suitable for 3.5-5.0 players), padel tennis, beach tennis, badminton and tennis rackets.

3. Gansu AMA

Established in response to the "Belt and Road" initiative, it focuses on the production of entry-level pickleball paddles (suitable for 2.0-3.5 players) and other lightweight rackets, and has provided more than 150 jobs for the local area, including people who have escaped poverty and people with disabilities.

4. Hubei AMA

It has professional laboratories and torque testing equipment, and is good at mass production of entry-level supermarket pickleball paddles. It is the only Chinese manufacturer in the industry with the ability to develop prepreg resins, with a monthly production capacity of over 100,000 rackets.

5. Dongguan AMA

Founded in 2012, it covers an area of 6,000 square meters and focuses on R&D and high-end manufacturing. It has CNC precision machining, UV printing and USAPA testing capabilities. The current production structure is: pickleball paddles 45%, beach tennis rackets 29%, and padel paddles 25%.

6. Guangzhou AMA

As the general agent channel platform of AMA SPORT in mainland China, it has built a complete national distribution network to achieve rapid market response and coverage.

7. AMA Brazil

The brand's operating center in South America has established a strong brand influence in the region and is an important part of AMA SPORT's globalization strategy.

Conclusion

From product innovation to manufacturing upgrades, AMA SPORT is responding to the changes and challenges of the global pickleball market with practical actions. The construction of a new factory in Vietnam is not only an expansion of production, but also a reflection of the proactive layout of the future market.

As pickleball becomes a new global sports trend, AMA SPORT will continue to uphold the development concept of "innovation, quality, and sustainability" to bring more product solutions with excellent performance and cutting-edge design to global sports enthusiasts.

Want to know more about AMA SPORT's innovative products and global manufacturing layout? Welcome to visit our website or contact our business team.

Website: www.amasport.com

E-mail: contact@amasport.com